2023 Customer and Resident Survey

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Market research firm, ETC Institute, conducted a community resident survey and an on-board passenger survey about our services. Results from the survey assist us in planning for future transit service for the Towns of Chapel Hill, Carrboro, and the University of North Carolina-Chapel Hill.

This report highlights the findings of the survey of Chapel Hill Transit’s (CHT) 19 fixed routes, which was part of an inaugural, system-wide survey of 112 fixed routes operated by nine transit systems in the region. This survey expanded on the 2015/2016 survey, which only collected data on Wake County transit systems (i.e., GoRaleigh, GoTriangle, GoCary, and NCSU). Conducted in the Fall 2023, this tablet-based survey collected data on user demographics, ridership, and origin-destination trip-making.

The survey findings and data will support Title VI and equity evaluations, allow for analysis of trends in relation to past surveys, and provide an updated baseline for future analysis and surveys. Survey results can be found in an interactive, online dashboard at ETC Institute.

The complete results of the 2023 Chapel Hill Transit Survey are provided below:

 Transit Survey Results 2023 (downloads complete report as a zipped folder)

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