Town of Chapel Hill wins 3CMA Awards
Recognized for Innovative Communications
The Town of Chapel Hill was recognized for communications excellence and received two national awards from the City-County Communications & Marketing Association (3CMA) during a ceremony at the Music Box Theatre in Minneapolis on Thursday, Sept. 4.
The SAVVY Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships.
The Town of Chapel Hill's communications strategy states that its goal is to build community through the highest standards of openness and participation. We reach out to people where they are to tell the story of what we are doing and how our actions affect them. The winning projects were created or spearheaded by staff members from the Town's Communications and Public Affairs Department -- Director Sabrina Oliver and staffers Catherine Lazorko, Melanie Miller, Amy Harvey, Jennifer Phillips, Christina Strauch and Betty Byrd with UNC-Chapel Hill intern Caroline Simpson.
About the video, judges stated: "Outstanding camera work and impressive variety of locations for such a short time with the mayor. The use of local music talent was a great touch, as was structuring the video to be used as a general visitor's video as well. Very well done! Inviting, informative, and effective. Your mayor has "star" quality and appeal and this video showcased that with great results. Exciting and engaging. High production value - loved the mayor's involvement in the project; great on-camera asset. Transitions were excellent. Great multi-use potential for promoting the Chapel Hill area."
The entry "CaPA How-to Guides" won a Silver Circle Award in the Printed Publications - Internal Publications category. Judges stated: "Very practical, well thought out, we should do this too!" The How-To guides resemble the unintimidating format of the popular “For Dummies” guidebooks, synthesizing best practices into topic specific one pagers that employees can easily reference.
The Town of Chapel Hill has been recognized with past national awards from 3CMA including Most Innovative Communications (2011), Digital Interactive-Website (2010), Printed Publications-Guides (2010), and Internal Newsletter (2006).
About The SAVVY Awards
Sponsored by the City-County Communications & Marketing Association (3CMA), the Savvy Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing.