Chapel Hill Seeks User Feedback on Website Design

Survey and Card Sorting Available Until June 10

Post Date:05/31/2019 1:57 PM

When you visit the Town of Chapel Hill website, what’s your experience? Was it easy to find what you need and do the things you want?

The Town’s Communications and Public Affairs and Technology Solutions departments are evaluating for a future update, and are seeking feedback on the website.

An online survey – which takes about 4 minutes to complete – offers website visitors the opportunity to provide their input. Take the survey at

A card sorting activity is also available at Here, participants sort content into groups that make sense to them. This exercise will help us discover how people understand and categorize information, so that we can make information easier to find on the website. 

Both the survey and card sorting activity will be available through June 10.

The Town is also collaborating with a user design experience class from the UNC-Chapel Hill School of Media and Journalism that has conducted usability testing on the current website. Students created page layout schematics that are being reviewed as part of the design process. Research and analysis of the website will continue with interviews with website users, site analytics and user surveys. All efforts will inform the website design update. The updated website is expected at the end of 2019. 

“Throughout this process, we are learning about the website’s strengths and weaknesses,” said Communications Manager Catherine Lazorko. “We recognize the need to simplify and streamline as we strive to provide a cohesive and engaging design.” 

“Our aim is to focus less on administrative functions, and more on the delivery of services and resources that are relevant to our users.”

For more information or to share your ideas, contact the website redesign team at

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