In February of 2016, Chapel Hill Transit (CHT), with the assistance of market research firm ETC Institute, conducted a community resident survey and an on-board passenger survey about CHT services. Results from the surveys will assist CHT in planning for future transit service for the Towns of Chapel Hill and Carrboro and the University of North Carolina-Chapel Hill.
Passengers were asked to rate several aspects of CHT service, and to describe their use of the bus, e.g., where they were going, how they got to the bus stop, and how often they ride the bus. Residents were asked about issues such as their interest in using CHT, their perception of the quality of CHT service, and how supportive they are of funding CHT services.
The surveys found that overall satisfaction with CHT is high. Of the riders surveyed, 89 percent rated the overall quality of CHT service as excellent or good.
The complete results of the 2016 CHT passenger and resident surveys are provided below:
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Title Page & Table of Contents
Section 1: Charts and Graphs
Section 2: Importance-Satisfaction Analysis
Section 3: Crosstabulations for Survey Data
Appendix A: GIS Maps
Appendix B: On-Board Sampling Plan
Appendix C: Survey Instrument