Town Communications Strategy

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Excellent communication is a basic obligation of democratic government. It does not stand apart from the Town’s other activities but is an embedded component of success in every Town effort. Our goal is to build our community through the highest standards of openness and participation.

The Town of Chapel Hill will reach out to people where they are to tell the story of what we are doing and how our actions affect them. Our communications will be clear, complete and timely, using any resource appropriate for the message. Our primary audiences are residents, volunteer leadership in Town government, Town employees and news media.

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The Town Council adopted the Communications Strategy on January 24, 2011.

The Mayor’s Committee on Communications began the process of drafting a Town Communications Strategy in 2009. The Committee held focus groups on communications topics on November 10, November 17, November 24 and December 1 of 2009 with stakeholders, including media, employees, members of boards and commissions, the general public, and Council members.

Discussion focused on the following areas: Town efforts to keep the public informed about events or issues; preferences for receiving information; quality of communications overall; quality of the Town’s website; Town openness to public involvement, input and feedback from the public; and access to the Mayor and Town Council. Interviews and surveys also were arranged.

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