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Focus Resources to Achieve Economic Development Goals

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prosperity_and_engagementCouncil Goal

Focus resources to achieve economic development goals:

  • Develop and adopt a plan with strategies for adding specific types of jobs to the community
  • Adopt incentives policy with County to help build and fill the available office space coming on the market
  • Work with local financial institutions to expand small business loan program

Goal Champion

Dwight Bassett, Economic Development Officer




Current Status

Development of a Work Plan for Commercial Development Strategy. Working on several goals like incentive policy and zoning for new uses.

Hired an ad agency to develop a plan for a marketing campaign that helps tell the story of Chapel Hill as a place that is welcoming to small- and medium-sized businesses. This initiative included focus groups of targeted type for depth of understanding of market. The agency presented research on benchmark locations and a draft marketing plan at the October 2017 meeting of the Council Committee on Economic Sustainability. Implementation of the plan should begin in early 2018.



Last Updated: October 2017



Commercial Development Strategy
Council Committee on Economic Sustainability (CCES)



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