Festifall Arts Festival: A Day of Discovery in Downtown Chapel Hill

Post Date:10/09/2017 3:28 PM

The Town of Chapel Hill welcomed more than 18,000 residents and visitors to historic West Franklin Street in Downtown on Sunday, Oct. 1, to experience the Festifall Arts Festival.

The local arts festival celebrated its 45th year with more than 100 area artists setting up shop along the west end of Franklin Street. Shopping for art was only one of the activities available at Festifall. Visitors experienced live performances from local musicians, dance groups, an interactive mural, video game lounge, kids’ zone, photo booth, food trucks and more.

Festifall continues to be an extraordinary opportunity for the community and artists to interact in a full day of artful discovery. The festival roots date back to the early 70’s, following the efforts of a planning committee that visualized a festival that would bring whole families together to celebrate the talent of the community while strengthening the ties that often break when towns grow and expand.

Festifall Arts Festival has undergone significant branding and programmatic improvements over the past few years to incorporate more quality and interactive art on exhibit, engage more with local arts organizations, galleries, and artists, and focus on collaborative efforts with downtown stakeholders, beginning with downtown business owners, the University, our Downtown Partnership and the Visitors Bureau. 

In 2011 the Americans for the Arts reported a significant economic impact and reports annual expenditures during event-related arts and culture of $8.2 million among residents and $13.2 million among visitors, and an average spending person of $14.91.

Festifall Arts Festival Up Close

  • The average group size for out of town visitors attending the Festifall Arts Festival is 2.8 people per group.
  • The average number of nights spent in a hotel during Festifall Arts Festival is 32 one-night stays.
  • Of 256 total people surveyed, 61 percent were local, while 39 percent were visiting from out of town.
  • Projected total number of tourist groups were 2,092, multiplied by average size of 2.8 people per group, equals a projected total of 5,857 tourists from out of town.
  • Average expenditure among tourist groups totaled $37.71 per person, with total expenditures estimated at $220,861

We want to hear your feedback! Take the survey located at www.chapelhillfestifall.com.

Thank you to our Official Sponsors: 97.9 The Hill, Local 506, Chapel Hill Magazine, our Festival Sponsors INDY Week, WUNC, News & Observer, Berkshire Chapel Hill, and finally our Event Sponsors Champion Windows, Passanantes Home Foods, LulaRoeAlley, All American Gutter, and Mr. Roof.

For more information feel free to connect with the Town of Chapel Hill Parks & Recreation Department at 919-968-2784, or festifallart@townofchapelhill.org.



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