Cows, horses turned loose on Chapel Hill, Carrboro streets
Cows and horses are loose on the streets of Chapel Hill and Carrboro, thanks to a partnership between Chapel Hill Transit and the Chapel Hill/Orange County Visitor’s Bureau.
The design welcomes all to Orange County and highlights the rural farmland through a colorful photo taken at Chapel Hill Creamery and a bicycling group enjoying the countryside near the Bradshaw Quarry.
“We wanted all guests and locals to know that the county they work in, live in and visit has deep, beautiful roots in North Carolina’s agriculture industry,” said Orange County Commissioner and liaison to the Visitors Bureau, Penny Rich. “We are literally surrounded by farmland, natural beauty and open spaces.”
The county worked with the Visitors Bureau’s advertising agency, Clean Design, to capture the beauty of the county and introduce a burst of color on the streets of Chapel Hill and Carrboro.
Transit services in Chapel Hill are provided through a partnership of Chapel Hill, Carrboro and the University of North Carolina. Chapel Hill Transit offers transit advertising as a source of revenue to help offset system operating costs. Advertising is sold on the exterior and interior of all fixed route buses.
Paolicelli said costs were minimal due to a contract for creative services the Visitors Bureau maintains with Clean Design. The town of Chapel Hill offered the space at cost, as part of an annual contract with the Visitors Bureau to increase tourism.
Any production costs will come from the hotel occupancy tax levied on tourists staying in Orange County hotels
“We are always happy to showcase Orange County’s beauty,” said Mark Dorosin, Chair of the Orange County Board of Commissioners, “and today, concern for the environment and the popularity of programs such as Park-and-Ride has caused a wide range of business professionals, teachers, college students, and many other types of workers to leave their vehicles in mall parking lots and ride the bus to and from their jobs. We hope they enjoy a sense of the country while being reminded of our rural beauty.”